AHDB Strategy 2017-2020 – Inspiring Success

AHDB strategy

AHDB Beef & Lamb’s Inspiring success strategy looks at continually improving the beef & lamb sectors and creating sustainable industries. The main priorities for AHDB Beef & Lamb are to improve production, consistency and competitiveness, increase demand both domestically and internationally and ensure better meat quality for the consumer. Our activity will be reviewed on a regular basis to ensure we are delivering key results for our producers and stakeholders.

The AHDB Beef & Lamb Annual Plan includes the strategies, activity plans, and targets agreed by the AHDB Beef & Lamb sector board.  It benefits from a consultation with levy payers and industry organisations, whose comments and observations are taken into account.